Ben & Jerry’s 『COW-CHOP』

Ben & Jerry's キャラクターのウッディがカウら割り、もとい瓦割りに挑戦するiPhoneアプリ＋ウェブゲームを制作しました。Web＋アプリ共通のランキング機能も実装。空き時間にバカーンっ！と瓦を割ってみてください。Facebookを中心にしたコミュニケーションを進めるBen & Jerry's。今後も随時ゲームやアプリをリリースする予定です。公式Facebookページのコーディングも弊社で担当しています。

This is part of Ben and Jerry’s launch campaign for Japan. Using the Ben and Jerry's Facebook account, we communication with users, regularly releasing exciting site contents, such as mini-games and iPhone apps. We worked out the balance between giving our users information, but not to intimidate them by too much messages. Currently, by playing browser games like “Cow-Ling” and “Cow-Chop”, and using the iPhone app “Planet of the Cows” (where you can change a photo of a face into a cow), users can get coupons and chances for free ice cream at the store. There are also auction projects to donate profits and more. We plan to produce more site contents, apps, and plans through out the year. Receiving over ten thousand likes in the first few weeks, it is now the most talked-about Facebook page. (17,972 likes have now been received as of June 21, 2012)